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Auditoria Auditoria
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Mar 27
icc wales purple seats

ICC Wales – Our Bespoke Theatre Seating Solution

  • 27th March 2020
  • Case Studies

We have been involved in some prestigious projects. Both in this country and abroad. Our work on theatre seating for the ICC Wales project is another to add to this ever-growing list.

It is the largest facility of its type in the South West of the UK. And the biggest convention centre to ever be built in Wales. So a bespoke and high-quality seating solution was needed for the main auditorium.

purple seating at icc wales

The Minister for International Relations and Welsh Language, Eluned Morgan noted that the venue will allow Wales “to compete with any venue in the UK and beyond to attract and host key events that will make a huge contribution to our economy.”

It was a further testament to our reputation for quality and service to gain this job. As we were one of a very small number of companies involved in this project that were based outside of Wales.

It was also an honour to be chosen given the future plans for the venue. ICC Wales is looking to “accommodate globally significant corporate events and association conferences.” The new venue will seek to build on the reputation that Celtic Manor has established, by hosting major events. Such as the Ryder Cup and the NATO summit within the last 10 years.

icc wales main hall

Bespoke Premium Theatre Seating

We were tasked with providing 1,500 high-quality theatre seats to be installed in their auditorium. And since it was a special project it had to be a special chair. We decided it was best to opt for our TS14 chair. Which is one of the best in our Theatre Seat Range. However, these were then altered so that each chair incorporated a power socket with USB slots at the top of the socket. They also featured a writing tablet which folded into the arm of the chair with a very small section poking out so they are able to be pulled out when required.

ICC Wales Vice-President, Facilities and Development Russell Phillips said: “Developing and installing the seating for a 1,500 capacity auditorium theatre was no small task and we are delighted with how the venue at ICC Wales has turned out… Their expertise in this industry also helped us choose the correct seat width and foam firmness to ensure our conference delegates and theatre show-goers sit in the greatest comfort. We have had lots of great feedback on both the look and feel, and the functionality of the auditorium theatre and we would have no hesitation in recommending Auditoria Services to other venues.”

icc wales seats close up

Both of these features were a first for us. But we rose to the challenge and it’s clear from their comments that they were delighted when they were delivered and installed.

If you have a high-profile project and you need a company you can trust. Get in touch for more details about some of our previous jobs and how we can meet your needs.

conferance seating icc wales icc wales auditorium seats

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We were delighted with the service provided by Auditoria Services through pre-construction, delivery on site and post completion. The guys on site were very professional, polite and took great pride in their attention to detail to ensure a product of the highest quality with zero defects was delivered. Should we have to deliver another auditorium, you guys will be the first name on the list.

Jamie ShieldsT-Squared Group

Auditoria Services quite simply provides the University of Huddersfield with a first-class service from conception through to completion of the project and beyond. The design team are given the scope of work and offer a design to best meet our requirements, the manufacturing team realise the design and the fitters (often to a tight schedule) install the seating system. These processes are completed professionally to a very high standard whilst maintaining dialogue with the Project Manager at all stages. If there are any post contract issues Auditoria Services respond promptly ensuring that the issues are resolved quickly, efficiently and to our satisfaction with the minimum impact to staff and students.

Andy BamforthHuddersfield University

Auditoria Services were employed by Kier on the Storyhouse project, which was at the time of construction the largest cultural development in the UK outside of London. The list of stakeholders…would pore over and scrutinise every detail of the project to ensure that it was value for money, that it was a quality product and that it was right. No more so was it experienced than in the design, development and ultimate choice of seat. Auditoria’s knowledge of what would and wouldn’t work was well received and ensured that the correct solutions were adopted and that the client was satisfied.

Phillip WhiteKier Construction

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